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CLASS ACTION NEWS – California Supreme Court holds that consumers have the right to keep their zip codes out of retailers’ databases

Big news for consumer class actions- the California Supreme Court reversed a prior Court of Appeals ruling, opening the floodgates for consumers to file class action lawsuits against retailers who ask for a zip code during a credit card transaction.  In this particular case (Jessica Pineda v. Williams-Sonoma Stores, Inc.),  a Williams-Sonoma store cashier asked the plaintiff to provide her zip code when she was paying for her items.  Pineda believed that she was required to provide her information in order to complete the credit card transaction for her purchase.  Thus,  she provided her zip code to the store.

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