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Tips for Entrepreneurs: Doing Business Under a Fictitious Business Name

Is your business name “fictitious”?  While the term “fictitious business name” may sound fishy, it actually is a legal term defined by the California Business and Professions Code.  The terms “fictitious business name” and “DBA” (an acronym for “doing business as…”) are often used interchangeably, but California code uses the term “fictitious business name,” so we will, too.

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